Archive for June, 2011


As a little helper for their Japanese friends, MYKITA is launching a special charity edition of the iconic FRANZ model, created in collaboration with fashion designer Bernhard Wilhelm.

“FRANZ-for-Japan comes in colourway Hinomaru as in the Japanese flag or the sun disk, a matte white frame with red-mirrored stardust lenses; and is strictly limited to 100 pieces. This special edition is sold exclusively via and comes with a numbered certificate.”

All proceeds from the sale of the sunglasses will be donated to Japan




The 2nd out of 4 short films on Chanel eyewear


The 1st out of 4 short films on Chanel eyewear

D&G –

It’s all about the Pattern…


Factory900’s stained glass window sunglasses

A piece of art!

Eco Friendly Gucci Eyewear Coming August 2011

Gucci and Safilo introduce new sustainable eyewear models

Milan/Padua, May 26, 2011 – Gucci, one of the world’s leading luxury brands, and Safilo, worldwide leader in the premium eyewear sector, announce the launch of a collection of sustainable models.

In August 2011, together Gucci and Safilo will introduce four models made using an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material from natural origins. This acetate has been created in two colours exclusively for Gucci eyewear, flamed Havana with either a red background or a green background, which recall the House’s iconic green-red-green web.

Also in August, the Gucci Eyeweb collection, dedicated to a young and dynamic consumer, who is attentive and sensitive to environmental issues, will include two bio-based sunglasses, in a natural material made from castor-oil seeds. These models feature the same comfort and quality of the best plastic currently employed in the eyewear industry, but contain a large component from natural origins, which in turn helps reduce CO2 emissions from the production process of the material itself.

Within the first six months of 2012 new packaging will follow for this eco-sustainable eyewear, specifically designed to simplify production processes, with the goal of gradually reducing environmental impact. In addition, eyewear catalogues will use FSC certified paper.